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FAQ

What is video marketing?

Video marketing refers to the use of video for marketing your brand, product,
or service. Marketing campaigns can be enhanced through different types of
video, such as how-to videos, explainer videos, and customer testimonials.

What are the different types of video marketing?

There are 10 types of video marketing that you can use to promote your
brand:1. The 15-30 sec commercial
2. Explainer video
3. Product demo video
4. Company culture video
5. Behind-the-scenes video
6. Testimonial video
7. Employee portrait video
8. Branded web series
9. Branded mini-documentary
10. Branded short film

What is a video marketing strategy?

• Identify your goals
• Decide who your audience is
• Define the types of videos you want: Explainer, Live, Interview,
Presentation, Product reviews, and Video ads
• Make videos and curate them
• Spread the word
• Keep an eye on their success

Why is video marketing important?

Each day, YouTube users watch over a billion hours of video and generate
billions of views.
Zenith research estimated that in 2021, the average person spent 100 minutes watching online videos every day, an increase of almost 19% over 2019.
By themselves, these metrics are enough to show why video marketing is
important and should be a part of your digital marketing strategy.

Is video effective for marketing?

With the rise of social media, video marketing has become a highly popular
form of content. Here are some statistics:• 92% of marketers say it is important to their marketing strategy.
• 18% of video marketers said they used video for the first time in 2021.
• 48% of consumers wish videos reflected their interests.
• In 2019, 66% of all video advertisements were 30 seconds long.
• 85% of the internet audience in the US watches videos online.
• Videos that are lesser than 90 seconds long have a 50% retention rate (HubSpot).

How long should a marketing video be?

Generally, marketing videos should be under two minutes. However,
depending on where you share or embed it and what your goal is, optimal
video length can vary.
It would be good to pay heed to these video statistics:• Business-related videos average just over six minutes in length.• More than half of the videos (60%) are less than two minutes long.• There are only 3% of business videos that are 10 to 20 minutes long.• In 2020, the average length of videos over 20 minutes grew by 66%,
which showed that more and more educational content is being offered online,
such as on-demand webinars.• When a video is less than 60 seconds long, 58% of viewers watch it all the
way through. The percentage dropped to 24% if the video was longer
than 20 minutes.• A video being too long would strongly discourage 9% of viewers.• Facebook recommends that small businesses keep video lengths around
15 seconds. A video's first three seconds contain 47% of its value.• On Instagram, 26 second videos receive the most comments.

How do you plan video content?

To plan successful video content, you must do the following five things:1. Describe your goals
2. Identify your target audience
3. Concentrate on your core message
4. Organize the details
5. Prepare a video production brief

How much does video marketing cost?

The short answer to this question is:
It depends on the video length, script, voice over and other factors.
Here are some ballpark figures:- Animation Video - starts from $250
- Animation Video with Voiceover - starts from $300
- Product Explainer Video - starts from $300
- Testimonials Videos - starts from $500
- Creative Video production - starts from $600